Riva: from a property development to an experiential concept

#identity  #on-site  #web  #print  #3D  #video  #online marketing  #residential  

When living becomes an experience

With RIVA, real estate developer Extensa has created a unique residential and lifestyle concept in the heart of Brussels. The 140 comfortable apartments in this urban oasis are situated at the foot of a new pedestrian bridge linking the North Quarter with Tour & Taxis. This ambitious project called for a bold, out-of-the-box marketing strategy

Nextensa

Creatieve kickoff-meeting

hooox pulled out all the stops to launch this property development for singles, couples, families and senior citizens in a way that was as impactful as it was original. We kicked things off with a creative kick-off meeting with the entire Extensa team, followed by several brainstorming sessions, which resulted in a refreshing and highly relatable concept for a broad target audience.

All relevant channels

We then rolled out the Live More concept across all relevant channels: from an awareness campaign for the local community, through brochures, 3D visualisations, a website and the production of a mood film that perfectly captures the project’s unique atmosphere and charm, right through to online advertising via Google and social media campaigns.

The result?

A social media reach of 570,853 users and 114 website visitors per day resulted in highly successful leads. All the flats were sold in no time! This was further boosted by the necessary media coverage!

%
Of apartments sold
Unique website visitors a day
Social reach

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