Awareness campaign for RIVA

#identity #on-site #web #print #3D #video #online marketing 

When a home
becomes an experience

Project RIVA, a project by the property developer Extensa, is a unique residential and experiential concept in the very heart of Brussels. It is an oasis in the city, with 140 comfortable apartments located at the base of a new pedestrian bridge that links Noordwijk with Tour & Taxis. The city of tomorrow is being built today in this bustling neighbourhood, with space for cultural activities, living, working, learning and fun.

The challenge

RIVA is a real estate project for everybody – for couples, families, senior citizens and singles. Our mission was to create an original and recognisable concept that focused on brand-awareness among a wide target audience. We spared nothing to achieve this goal, from a website, brochure and 3D visualisations through to online advertising using Google and social media campaigns.

Brainstorming

An ambitious project like this requires an outside-of-the-box marketing strategy. To start the creative juices flowing, we held a kick-off meeting with the entire Extensa team, and just a few brainstorming sessions later we proposed the Live More concept, which highlights the atmosphere, experience and quality of the development.

Concept

We also developed a concept for RIVA that goes beyond real estate, bricks or brochures. The Live More concept represents more quality, more experiences, more fun and more Tour & Taxis. Because the message had to be crystal clear, it was crucial that every element fitted together precisely – from the branding, website and printed material to the 3D visualisations, video, online marketing and signage.

Over and above the all-round marketing campaign, we also created a fashion video together with the Roses are Blue production house, which demonstrates the unique atmosphere and charm of the project. The video was disseminated across Extensa’s various social media channels by means of a creative online campaign.

%
Of apartments sold
Unique website visitors a day
Social reach

Would you like to know more?

Would you like to know more about this project, or would you rather discuss your own project?

Contact us


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