Three locations under
one top-of-mind brand name

#offices #corporate #web #brochure 


Would we be able to launch three office projects at almost exactly the same time? No problem. Our approach began with a question: could we use one branding, website and story for the three Banimmo projects? 

The answer: yes.

And so, NETWORKS was born. It incorporates three projects in Ghent, Brussels and Forest, bringing them together with a uniform visual and textual style. By using one all-encompassing brand name, we also succeeded in positioning the brand Banimmo more strongly within the corporate real-estate market.

The answer: yes.

NETWORKS represents a holistic approach.

A group including architects, engineering offices, sociologists and mobility experts put their individual specialties to work on each project. Smart mobility was central in Ghent. In Brussels, the focus lay on synergies with the urban life. In Forest, the concentration was on a living ‘work community’, with gyms, hotels, restaurants and cafés, shared meeting rooms, and so forth. 

After this extensive exercise with various stakeholders, the project was put on the market. On request from the estate agents, hooox made separate brochures for NETWORKS and for the three specific projects. We built the user-friendly website to present the concept and the projects to potential tenants. We also launched high-performance Google and LinkedIn campaigns. But the icing on the cake was the VR experience that we created in collaboration with Prompto: it allowed you to take a virtual tour of the building and even adjust the interior design! 

“After a number of inspiring workshops from hooox, we came up with the idea of launching NETWORKS as a brand for our office developments. They subsequently translated that into attractive, easy-to-understand content in materials that included brochures, the website and digital campaigns. We highly appreciate the guidance across the entire process, from the first brainstorming session to the practical execution."

– Laurent Calonne, Chief Executive Officer Banimmo

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