Three locations under
one top-of-mind brand name

#corporate  #web  #brochure  #offices  

Banimmo contacted us asking us to launch three office projects – in Ghent, central Brussels and Forest – almost simultaneously. As we at hooox never opt for a one-size-fits-all solution, we organised a series of strategic workshops together. hooox stands for a holistic approach, which is why we quickly found common ground on this project.

Banimmo

A shared philosophy

Because a group of experts – including architects, engineering firms, sociologists and transport specialists – had all worked together on each project, drawing on their respective fields of expertise, these three projects were underpinned by a single shared philosophy. This gave rise to the idea of launching NETWORKS as the brand name for these office developments.

A shared philosophy

The story was then adapted into a user-friendly umbrella website, separate brochures for the three specific projects… and a highly effective digital campaign, including a VR experience!

“After a number of inspiring workshops from hooox, we came up with the idea of launching NETWORKS as a brand for our office developments. They subsequently translated that into attractive, easy-to-understand content in materials that included brochures, the website and digital campaigns. We highly appreciate the guidance across the entire process, from the first brainstorming session to the practical execution."

– Laurent Calonne, Chief Executive Officer Banimmo

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