Five years ago, an attractive project website with strong renders, an inspiring story and a contact form was enough. The website’s main purpose was to spark curiosity. The real sales process began during the conversation with the real estate agent or seller. Today, the prospective buyer makes a much larger part of that decision themselves – long before the first contact.
Technology has been part of Hooox’s DNA for 16 years. Today, artificial intelligence is opening a new chapter. Not to replace people, but to make property marketing smarter, faster and more creative.
Every marketing campaign needs room for experimentation. As a marketing and communications agency specialising in real estate, we are constantly trying out new formats and types of advertising to find out what really works when it comes to selling developments.
A look back at a year of testing – and why it’s time to change course.
More than 40 residential campaigns. More than 24 months of analysis. One clear trend:
The conversion time for prospective buyers is increasing. Whereas leads used to make a purchase on average 1.5 months after the initial contact, today it takes more than eight months.
This presents a challenge for sales teams, but also an opportunity for developers to build trust during that interim period and make a difference.
With every real estate project, the same question arises: do you showcase the full range of units or just a selection? And more importantly: how do you present that range clearly and attractively?
Digital marketing is more challenging than ever these days.
Digital marketing within the real estate sector has undergone a significant evolution in recent years.
For new residential construction projects, a well-thought-out marketing strategy is crucial to maintaining sales. The marketing and communications agency Hooox utilises the latest technological innovations and automation tools to deliver project communications and marketing campaigns as efficiently as possible.
— Martijn Reviers
Trevi is one of Belgium’s leading estate agents. The group comprises an extensive network of branches spread across the country. To enable the network to collaborate even more smoothly, hooox was asked to carry out a marketing audit. The result was clear: there was a need for a CRM (Customer Relationship Management) system to enhance the network effect: greater exchange of data on properties and buyers means increased revenue from the collaboration between independent agents.
We’d like to introduce ourselves; we are hooox – the pioneering force in real estate marketing & communications, with nearly two decades of experience. Our journey has been enriched by collaborations with some of the industry’s most respected developers and investors – experiences we’d be delighted to bring to the table for you.
Wil je je vastgoedproject succesvol in de markt zetten? Dan moet je het onderste uit de kan halen van digitale platformen en kanalen. Sommige zijn (relatief) nieuw, andere al ingeburgerd. De gemene deler: hun toenemende populariteit.
Mooi meegenomen is dat deze trends zich lenen voor directe verkopen en merkopbouw op lange termijn.
Benieuwd naar de mogelijkheden? We vatten ze voor jou samen in dit artikel. Doe er je voordeel mee!
Investing in trending tools and channels is a good way to boost your marketing and brand awareness, but first make sure you’ve got the basics right. Without a solid foundation, your other communication and marketing efforts won’t pay off as they should.
Companies like Google and Facebook make advertising look like child’s play. But if you really want a digital ad to pay off, you need to do more than just fill in the empty fields. A successful digital campaign is impossible without a good website.
For years, hooox used WordPress as a Content Management System (CMS) for our clients’ websites. All went well until we were forced to acknowledge its limitations. After a number of experiments, we made the move to ProcessWire.
The UPSI-BVS is a professional union for the real-estate sector, with its members representing 80% of the real-estate development market. From a recent study among its members, it appears that it is taking longer and longer for building permits to be granted. Some dossiers have delays of up to ten years.
Deloitte found that 89% of Belgians read advertising leaflets. Amidst all the digital clutter, it’s a welcome change for consumers to simply relax on the sofa with some printed reading material. In short, print retains its well-deserved place in a healthy marketing mix. 4 facts about print!
Most real estate professionals already use a CRM system like Whise, Salesforce, Max-immo or Odoo to monitor real estate projects. But do they really make the most of everything it offers? Read how your CRM will make life easier for you!
When your website visitors are welcomed by a chat box, they have a feeling someone is listening to them. But do you really have to place a flesh-and-blood human on the other side of the screen to do this? We have listed the various options.
Can you sell your properties faster with social media? The answer is yes. Provided you use the right channels and address your target audience in a thoughtful way. Read how in this article.
Building a positive city
Real estate developer 3D Real Estate is a trendsetter in the world of property redevelopment that guarantees a new future for valuable locations in the city. They are always innovative projects that have a positive impact upon the city. As 3D Real Estate’s permanent communications partner, we help them to creatively market those projects to the right target audience What follows is a selection of our joint ventures:
"A label as a competitive advantage in the property sector."
On personalisation, artificial intelligence and machine learning, programmatic advertising, voice search, chatbots, video marketing, social media advertising and creativity.