How AI is taking real estate communication to the next level
Technology has been part of Hooox’s DNA for 16 years. Today, artificial intelligence is opening a new chapter. Not to replace people, but to make property marketing smarter, faster and more creative.
Of course, we use LLM models such as ChatGPT and Gemini to draft texts, or Adobe Firefly to generate images. But the speed at which we integrate new tools into our creative and production processes is exceptionally high. AI tools from Google and Meta are used as standard to improve the performance of our digital lead generation campaigns.
AI is also helping us make progress in the areas of case analysis and research. A tool like NotebookLM is indispensable today. By consolidating all the data relating to a case in one central location, we can obtain a consolidated overview more quickly. AI also allows us to query that data across different sources, as if you had a smart assistant at your side.
AI helped us speed up and enhance every step
- ChatGPT for creating prompts that capture the mood and style
- Adobe Firefly to transform 3D renders into paintings
- Photoshop Neural Filters for refinement and realism
- Eleven Labs + Heygen to have a virtual Emile Claus tell the story via video en voice-over
An original AI campaign that seamlessly combines technology, heritage and property.
In collaboration with Hooox, an AI-driven sales workflow was set up:
- Identification of new construction projects via planning permission and completion dates
- Contact enrichment via Clay, a platform that identifies decision-makers and their contact details
- Personality analysis and personalised script generation
- Customised videos with real voices (Eleven Labs) and realistic avatars (Heygen)
- Automatic sending with tracking via Mailchimp and Sendgrid
- Workflow automation via n8n and Grist
A well-oiled machine that generates leads with minimal human intervention and maximum personalisation.
