TREVI Grows with hooox: Digital Transformation through CRM Implementation

23.05.24

Trevi is one of Belgium’s leading estate agents. The group comprises an extensive network of branches spread across the country. To enable the network to collaborate even more smoothly, hooox was asked to carry out a marketing audit. The result was clear: there was a need for a CRM (Customer Relationship Management) system to enhance the network effect: greater exchange of data on properties and buyers means increased revenue from the collaboration between independent agents.

We recently drew on our expertise to develop a bespoke CRM system that enables TREVI’s network to collaborate effectively, improves sales processes and boosts turnover.

A thorough marketing audit

To fully unlock TREVI’s potential, hooox first carried out a thorough marketing audit. We discovered that digitising internal communication within TREVI’s network of estate agents was key to improving overall business performance.

We faced a challenging task: selecting the most suitable CRM system. Taking into account the existing IT infrastructure and the costs of each solution, after careful consideration we opted for HubSpot, the market leader in the industry.

Two crucial challenges had to be addressed: integrating HubSpot with Omnicasa, a popular property management software, and gaining user acceptance. With the help of selected pilot estate agents and by focusing on the specific expectations of the team leads, these hurdles were overcome.

The result?

An efficient system that automatically assigns deals to the right sales representative and ensures consistent reporting. Every estate agent can now view deals, organised by sales stage, with details of the source and value of each deal. Not to mention a complete history of every deal and buyer.

Kim Ruysen, Managing Director at Trevi, is enthusiastic about the partnership:

‘Hooox has supported us in a professional and flexible manner throughout this entire process. We are extremely satisfied and would recommend Hooox to other companies looking for CRM solutions.’

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