CIP

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Growth through a long-term strategy


Construction & Investment Partners (CIP for short) is a Belgian real estate developer that operates in Belgium and Luxembourg. The company has over 35 years of real estate experience and has already managed hundreds of different projects. Today, CIP is mainly active in Antwerp where it has recently created several residential developments near the MAS museum.

The challenge

Hooox helped CIP with the company’s transformation from hotel and office developer to successful residential developer. CIP was also looking for a long-term communication partner, a company that could get to know the organisation inside out and help it respond more quickly to tomorrow's social needs. A challenge that we willingly accepted!

First and foremost, this included an updated website which stands out from the rest.

Drawing inspiration from the work of modernist painters such as Sol LeWitt, this creative exercise was used to develop a new website featuring diagonal lines in which all the content was seamlessly integrated. An interplay of oblique lines and planes, varying according to the navigation, produces a unique and clearly recognisable style. Discover it for yourself at www.cip.be.

Hooox was also responsible for the communication for all their Antwerp projects, including, most recently, The Venice & The Stockholm Residence.

The Venice & Stockholm Residence

The power of phasing

CIP won the tender organised by the city of Antwerp with a design by a team of architects consisting of Sergison Bates Architects, Bulk Architecten and Bovenbouw Architectuur for this construction project in the Cadix neighbourhood, the beating heart of the Eilandje (‘Little Island’) district. The developer is currently constructing five buildings with apartments and commercial premises here, to be launched one by one.

One plan, five projects

The ambitious urban development project includes an indoor courtyard surrounded by five stately buildings, each with its own maritime character that matches the former port environment. We listened to the story that CIP and the architects wanted to tell and chose to write the five chapters separately, organising an initial brainstorming exercise with the client to refine the buyer personas.

The phasing of this project development made it possible to determine the target group for each project, which in turn enabled us to generate more targeted leads. Each project was also given a unique graphic look and feel which was tailored to the specific target group.

Breathing new life into the port area

Antwerp’s Eilandje is a good example of gradual and thoughtful urban development. In addition to the popularity of the former old port, with the MAS and Red Star Line Museum as figureheads, it is also a great place to live and spend time.

The New York and The London Residence, which refer to these world-famous port cities but are also located on New York Quay and London Street respectively, are already on sale and will soon be joined by The Venice and The Stockholm Residence.

A sustainable nod to the past

The Venice Residence stands for contemporary living in the heart of the city. The portico apartments feature large windows and pleasant terraces. The Stockholm Residence is a trendy tower block consisting of city apartments and several penthouses. Residents can enjoy their own private balconies or loggias and the beautiful courtyard garden.

The architectural team ensured that the projects integrate seamlessly into their environment. Their robust style is reminiscent of the warehouses that formed part of the port streetscape in the past. In terms of sustainability, the bar is also set high: both The Venice and The Stockholm Residence are almost energy-neutral.

Lampagne

Living on historic ground

Lampagne forms part of CIP's ambitious project “De Bonte Stad” (‘The Colourful City’), which also includes Falconhoven, and is located on the corner of Falconrui and General Belliardstraat. The historic centre is within walking distance and there are many restaurants and cafés, specialist shops and cultural facilities nearby.

Sustainability surrounded by green spaces

The building comprises 15 two-bedroom apartments with a terrace overlooking a green patio. Green courtyards were also created around the apartment building to ensure an oasis of peace for the residents in the heart of this lively neighbourhood.

Blue blood

Hooox searched for a suitable name and logo for this project and developed a project website and brochure. The Italian nobleman Falco De Lampagne, who built a hospital on the same site in the 14th century, served as inspiration for the name.

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