In this way, hooox helped CIP with its transformation from a hotel and office developer into a highly successful residential developer. In addition, CIP was looking for a long-term communications partner; one that knows the ‘company’ inside out and helps it respond effectively to rapidly evolving social needs.

This collaboration resulted in the creation of a completely new website and extensive project communications. A recent example of this is a large and, above all, ambitious urban development project in the beating heart of the Eilandje, the Cadix district, for which CIP won the competition organised by the City of Antwerp.

Based on the design by the architectural team of Sergison Bates Architects, Bulk Architecten and Bovenbouw Architectuur, the developer is now constructing five buildings comprising apartments and retail spaces around a large central courtyard. These buildings will be launched one by one. hooox devised the entire communication strategy for this project.

We began with workshops to define the buyer personas and determine the target audience for each project. This resulted in a highly specific approach – both in terms of content and visuals – for each building, with the focus on generating as many high-quality leads as possible for The New York, The London, The Venice and The Stockholm Residence.

stockholmresidence.be   veniceresidence.be   thelondonresidence.be   thenewyorkresidence.be   lampagne.be