A robust digital marketing strategy for Van Houtven

#strategy #web #social #storytelling #campaign #leadgeneration #corporate

Digital marketing Corporate communication

The collaboration between hooox and Bouwfirma Van Houtven began with the conception and development of their corporate website and online platform. Following a series of strategic workshops, we took the company’s values and strengths as our starting point and translated these, both in terms of content and visuals, to meet the needs of their target audiences.

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A personalised approach

During the brainstorming session, one of the things that stood out was Van Houtven’s personalised approach. This also had to be apparent on the new website, with authentic images of what is going on behind the scenes to give the family-owned and operated company a human face throughout the website.

Awareness campaign

Eco-friendly construction and renovation is Van Houtven’s core business, with solid timber construction being their main speciality. They wanted to communicate this message as widely as possible through a robust digital marketing campaign on social media, designed both to raise awareness and boost brand recognition.

We incorporated these into a newsletter to architects, in combination with the photo material. It also included an invitation to an informative session about this new construction method.

Digital advertising

Finally, a Facebook campaign was also launched to promote awareness for this method in the region where Van Houtven operates.

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A robust digital marketing strategy for Van Houtven

A personalised approach

Awareness campaign

Newsletter

Digital advertising

Would you like to make your project a similar success through digital marketing?