Veraltis puts its customers first

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Corporate communication

As a new developer, Veraltis needed to establish a distinctive positioning. This was immediately clear: to highlight the living comfort and all the benefits of city life through sustainable projects, whilst maintaining an absolute focus on customer centricity in all interactions with potential leads and customers.

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Crystal-clear DNA

Building on this crystal-clear DNA, hooox developed Veraltis’s entire corporate communication strategy and brand positioning. Starting with the name, a combination of the Latin words for ‘trust’ and ‘high standard’. From there, the overarching narrative was woven throughout the entire corporate identity, website and project communications.

The Veraltis philosophy

This authentic customer-focused approach is reflected in the new name, Veraltis. It is a combination of two Latin words, meaning ‘trust’ and ‘high standard’ respectively. Veraltis’ tagline sums it up perfectly: “Comfortable, sustainable, affordable. Welcome home!”

Sustainable stakeholder communication

The way Veraltis interacts with the local community, public authorities and financial institutions is also refreshing. Veraltis fosters open and transparent communication: the best way to build trust and establish a lasting relationship.

“As well as having a deep understanding of the property market, Hooox is also very attentive. This enabled them to distil the essence of our story and translate it effectively and engagingly into text, graphics and digital formats.”

– Geert De Wael, Managing Partner Veraltis

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