Eaglestone, a thriving partnership

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Corporate communication Marketing automation

For over five years now, Hooox and Eaglestone have been working side by side on a wide range of marketing and communication projects. Our journey together began at the Belgian Paviljoen surrealestate at MIPIM and at the Realty property fair. This soon developed into a long-term partnership, starting with the design of Eaglestone’s digital communications.

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Determining the right direction

Developing a corporate communications website first and foremost requires a thorough strategic exercise. What is the core of your message? Who do you want to reach? What image do you want your company to project? Based on these questions, we organised a series of workshops with Eaglestone, which helped us resolve complex issues and determine the right direction.

The start of a close-knit partnership

It turned out to be the start of a close-knit partnership. Based on the insights we gained together, hooox created a single website for Eaglestone that brought together residential, investment and commercial property. We also combined the corporate and commercial aspects: a digital showroom and sales channel in one.

Useful features

The website was linked to the Whise CRM package via an API. Whenever Eaglestone makes a change in Whise, it is displayed on the website in real time. The advantage of this is that the comprehensive availability module can be updated and adjusted immediately.

Website visitors can set all sorts of filters themselves, which the website remembers, making the search process very user-friendly for potential buyers.

The contact form, in turn, sends vital information via the smart API link to the Whise CRM system. This allows sales representatives to respond quickly and initiate a highly targeted sales conversation. The website therefore also acts as a lead generator!

An additional advantage is the handy calculation tool developed by hooox, which allows investors to easily calculate their return on investment directly on the website.

Making the most of lead generation

We then applied the corporate identity across the various channels relevant to Eaglestone, focusing on the overall digital strategy and paying particular attention to effectively leveraging lead generation.

Website of the week

Furthermore, the website was named ‘Site of the Week’ by ProcessWire Weekly, a community dedicated to the open-source CMS ProcessWire.

"Design wise the Eaglestone website is a real home run: not only is it one of the most stunning sites we've come across recently and manages to capture currently popular design style perfectly, there's also a lot of fun and interesting interactivity; […] there's indeed a lot to like here."

Processwire Weekly

Grow into a powerful brand

In recent years, Eaglestone has grown into a strong brand operating in three different countries, each with its own unique content and website. To ensure consistency across these different regions, we launched a comprehensive group website in 2023 that brings all our activities together.

With domains such as eaglestone.be, eaglestone.lu and eaglestone.group, we are strengthening Eaglestone’s digital presence and offering a consistent yet locally relevant experience for each country.

Successful digital campaigns

Despite challenging market conditions, we have successfully launched digital campaigns via Meta and Google, making the most effective use of the marketing budget. These campaigns have led to a significant increase in lead generation for residential projects.

Hooox played a key role in the launch of RISE, an innovative investment programme, highlighting the versatility and flexibility of our partnership.

We have also achieved impressive results on LinkedIn. In less than a year, Eaglestone Luxembourg has built up a substantial and loyal following, further strengthening our digital community.

The benefits of having a regular communication partner

Our partnership with hooox offers several benefits, including the reuse of tools and the sharing of code across different projects, which leads to lower development costs. Our in-depth understanding of Eaglestone’s expectations enables us to act quickly and effectively, which is crucial to the success of our projects.

Thanks to economies of scale in our campaigns, we can also successfully attract investors by informing leads from one project about other investment opportunities.

The long-standing collaboration between Eaglestone and hooox exemplifies our commitment to partnerships based on mutual respect that adapt to new needs and opportunities. This partnership is not merely a collaboration; it is a winning combination that continues to evolve.

Tailored project communication

Our collaboration also extends to project communication for iconic projects such as L'Orne, WoW, The W and Twin Falls. For each of these projects, we developed unique websites that reflect the distinct character of the locations and concepts.

Hooox’s professionalism has been a major asset to the success of our communication campaigns and web media. Their expert advice has not only enriched our strategy, but also given us the peace of mind that our project was in capable hands.

– Natacha Mertens, Marketing & communication manager Eaglestone Group

Would you like to give your organisation a similarly strong image through effective corporate communications?

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