Project communication as elements of an overarching narrative

#strategy  #identity  #corporate  #branding  #web  #storytelling  #print  #corporate  #residential  

A strategic all-in approach

We helped draft Elements Development’s corporate narrative in 2018. We then drew up an action plan to bring all projects to market and present them in a standardised format. In short, we launched a comprehensive strategic initiative with Elements Development, covering everything from websites and brochures to digital campaigns and events.

Elements Development

Targeted rebranding

At hooox, we firmly believe that effective digital marketing and a strong corporate identity must always be backed up by equally robust project communication and targeted, concrete actions. We have built up a strong track record in all these areas with the dynamic developer Elements Development from Lier.

What began with a targeted corporate rebranding – Condominium became Elements Development – and a new corporate identity that fully showcases the powerful storytelling visually, resulted in a clear digital calling card that fully draws potential partners, suppliers, investors and buyers into their story. This is certainly evident in the Diamant and Basalt projects.

Projects Diamant and Basalt

With a name that pays homage to the rich history of Herenthout’s diamond cutters in the 20th century, Diamant is breathing new life into the former ‘De Poelmans’ supermarket. Talk about a brilliant, stylish transformation. Meanwhile, the Basalt project – comprising multi-family homes and apartments with a communal park garden – is a real standout in Olen.

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