hooox is the go-to partner for project communications for major, experienced players in the real estate sector. At the same time, we are just as keen to use our expertise to support young, ambitious developers with their first projects. Macan fits perfectly into that picture.
A successful conversion
Following the successful redevelopment of Tagawa on Avenue Louise, this group is now developing a modern and sustainable office project on Rue de Wols, directly opposite the Brussels Palace of Justice. Altiplan’s architecture makes this a visionary building that offers its future users maximum comfort. This called for a communication strategy to match.
That’s how we arrived at the perfect name for this project: Tweed. A reference to the history of this famous Brussels street, but at the same time to the robustness and refinement of this project. This beautiful name led to a corresponding communication style and look, which clearly generated the necessary interest!
