Eaglestone approached hooox with what was then still a rather vague question. We gathered different stakeholders around the table and defined the goals, needs and possible solutions. In consultation with the client, we decided to group residential, investment and commercial property in a single website. In addition, we combined the corporate arm with the commercial one, transforming the website into both a calling card and a sales channel.
What look should the new website have? Together with a decision-maker from the management committee and Eaglestone’s marketing manager, hooox carried out a strategic exercise and design sprint across the website. With targeted questions, we analysed the corporate story and goals. Based on the input and research into the browsing behaviour of the target group, we presented an initial proposal for the design and structure.
Thanks to the close collaboration with Eaglestone, we were able to react quickly and take the necessary decisions. We finished the design, filled the website with content and calls to action, and ensured that there was technical and content-based SEO. We presented the fully programmed website to Eaglestone’s management and… received unanimous approval.
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