How do you persuade estate agents to think differently?

Looking for new sales opportunities in property development?
Discover Urbiz

The real estate market is under pressure. Decision-making processes are taking longer and sales of new-build projects are stagnating. But what if estate agents and developers joined forces?

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Urbiz, the Belgian B2B platform for property professionals, offers an innovative solution. Using a Multiple Listing Service (MLS) system, estate agents can easily list new properties from developers such as Thomas & Piron, Eaglestone and BPI Real Estate. This expands their portfolio and creates more sales opportunities. Developers, in turn, benefit from a wider network and increased visibility.

Hooox was there from the very start of Urbiz’s marketing and communications strategy. From branding and content creation to lead generation and event organisation: we helped to firmly establish Urbiz in the market and convince estate agents of the power of collaboration.

A dynamic network for property professionals

Urbiz was founded with a clear mission: to accelerate the sale of new-build projects and support estate agents in a challenging market. The platform acts as an ecosystem where estate agents can easily access a wide range of new-build projects. This enables them to better serve their clients and maximise their sales opportunities.

In addition, Urbiz offers an MLS system that encourages collaboration between estate agents. By sharing listings and commissions, estate agencies can close deals more quickly and ensure projects do not remain on the market for longer than necessary. This not only ensures more efficient sales but also fosters a healthier dynamic within the sector.

Hooox as a strategic marketing partner

To successfully position Urbiz, hooox developed a targeted marketing strategy. This included, amongst other things:

Powerful storytelling and persuasive arguments: We identified the challenges and objections faced by estate agents and created a narrative that convinces them of the benefits of Urbiz. This strategic approach ensured that the message was conveyed clearly and effectively.
Enhanced presentations and press communications: Hooox helped refine presentations for estate agents and co-authored press releases. Thanks to a clear and unambiguous message, we were able to increase support for Urbiz.
Digital strategy and content creation: We strengthened Urbiz’s digital presence through high-quality content. This included live recordings at the construction sites of participating developers, which not only boosted the platform’s credibility but also stimulated engagement among estate agents and buyers.
Event organisation and lead generation: Hooox supported the organisation of events such as the Urbiz Connect Event and the IPI Event. We handled invitations, presentation scripts and the proper follow-up of leads.
Marketing automation and follow-up: We implemented systems for lead management and follow-up. Through automated emails and smart workflows, Urbiz was able to effectively convert interested estate agents and developers into active users.
Education and community building: Hooox contributed to the concept of the “Urbiz Academy” – an educational platform for property professionals. Here, estate agents can access insights and training on the sale of new-build properties.

The future of real estate sales starts here

With a strong marketing strategy, targeted communication and a clear narrative, Urbiz has positioned itself as the go-to platform for estate agents and property developers. Hooox continues to support Urbiz in its growth journey and in the further development of its digital channels, branding and lead generation.

Are you an estate agent or property developer looking for new opportunities?
Discover how Urbiz and Hooox are transforming the real estate market.

www.urbiz.be

Growing together in the property sector: discover the power of strategic marketing

Hooox helps property professionals like you with a well-thought-out marketing strategy that makes an impact. From branding and content creation to lead generation and event organisation.

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