Perseverance pays off, even in the digital world
Marketing a residential project can be a complex challenge. This was certainly the case for Bellecour, a development comprising around a hundred apartments by Unibra Real Estate and Belfius Immo in Braine-l'Alleud.
At hooox, our mission was clear: to ensure a steady stream of new leads and to continue following up with those who were still undecided until they were sufficiently interested to speak to the sales team.
Optimisation and smart management of the media budget
Through intensive A/B testing on Meta and Google campaigns, we were able to continuously optimise the messaging, target audiences and adverts. Our specialists also kept a close eye on the website’s Conversion Rate Optimisation (CRO) to ensure visitors converted as effectively as possible.
The media budget was managed intelligently, with strategic adjustments to spending on Meta and Google depending on sales, seasons and the progress of construction. This ensured we could utilise the budget efficiently. Regular and in-depth consultations with the client provided us with ongoing insight into the local market, changing supply and the quality of the leads generated.
Active presence on social media
We also maintained an active presence on social media, closely monitoring comments, answering questions and reassuring local residents about the impact of the new development on their neighbourhood. We incorporated new downloadable resources, such as plans and brochures, into our campaign tools and organised events to attract potential buyers to the site for individual viewings.
Would you like to turn your equally complex project into a resounding success too?
We’re happy to help!