Armed with years of experience in real-estate development, Tom Van Hamme and Edward Verté have introduced a clever niche player into the residential market: Substantia. Their story gained momentum after the Alinso Group, an important industrial real-estate player, came on board. The new dynamic demanded a professional marketing and communication approach.
hooox first launched a professional website with attractive images and a strong story. The website promotes all recent projects on a single central platform. As well as this, it tells a corporate story to instil trust and confidence in future business partners. This complex combination of lead generation and corporate content was successfully created at www.substantia.be.
"Substantia is a new story, but we want to grow in the promising segment that is responding to the strengthening of residential areas. hooox successfully brought the pride we have for our developments into our communication."
– Tom Van Hamme, Manager, Substantia
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