Substantia is telling its story in a clever digital way
Armed with years of experience in property development, Tom Van Hamme and Edward Verté launched a smart niche player in the residential market: Substantia. Their story gained momentum following the involvement of the major industrial property player, the Alinso Group. Substantia was keen to make the most of its still-young story through a strong digital presence.
Digital marketing serves a dual purpose. The corporate content of the website – which is as professional as it is visually appealing – is designed to instil confidence in future business partners. At the same time, the website showcases all recent projects on a single central platform, with a strong focus on lead generation.
A smart digital campaign brings the website to the attention of the right people in a highly targeted way. Visit www.substantia.be and you’ll see that a complex combination can still be presented simply, cleverly drawing you fully into the story.
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