Hooox is supporting G-Label in rolling out the revamped phase of SkylinE40 by revitalising the project’s identity, creating a contemporary project website, and providing guidelines to highlight its unique amenities. In addition, we are facilitating exclusive interviews to emphasise the project’s appeal as a premier office space for potential tenants.
Revitalisation of the project’s identity
At Hooox, our task is to breathe new life into the project’s identity and create a modern, informative project website that informs and attracts potential tenants.
Based on a positioning exercise, Skyline40’s marketing strategy was adjusted. At the launch, it was mistakenly assumed that Skyline40 would draw commuters away from their Brussels offices given the growing mobility issues. But in reality, most tenants turn out to be from the region. That is precisely why hooox advised G-Label to focus more, during this phase, on the comprehensive range of services, such as catering, press rooms, access control and versatile meeting rooms. Facilities that, to this day, are scarce or non-existent.
Visibility in the specialist press
To ensure a strong presence in the property sector, Hooox has organised an exclusive interview with Martijn Reviers of Expertisenews, the country’s most widely read real estate magazine. We are confident that this strategy will put SkylinE40 on the map as an exceptional and highly sought-after office development for potential buyers.
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