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New positioning in Walloon Brabant

#branding #copy #web #brochure 

L’Orne by Eaglestone


"Walloon Brabant, an attractive province where living is at its best."

Despite the (sometimes very) high prices, Walloon Brabant is one of the Belgian provinces with the best returns on residential real estate.
 
29-10-2020 | Press article: Soir Immo
 

Eaglestone conquers Walloon Brabant

With the purchase of the latest phase of the project ‘Les jardins de L’Orne’, already underway in Mont-Saint-Guibert, Eaglestone took the opportunity to develop a sustainable project. There are 114 apartments coming to the former site of Papeteries du Brabant Walloon, part of a 11,500-m² project that encompasses seven buildings that blend in perfectly with the surrounding nature.

Real estate with added value

The design of L’Orne will meet even the most demanding environmental standards. The project will be part of an ecological longing, presenting a sustainable long-term vision in line with Eaglestone’s strategy for creating added value; there is space for sustainable mobility on the site, the green spaces promote biodiversity and the buildings are well insulated. As well as this, L'Orne delivers ultimate comfort and peace for its residents.

Accelerated sales

hooox created new positioning for the final phase of the project. Working in close collaboration with the Sales & Marketing team from Eaglestone, we developed a new identity. And it’s done the trick: the project has received a second wave of interest, predominantly from potential buyers and investors who are looking for quality and strong returns. This is exactly what the Eaglestone approach guarantees.

Accelerated sales

Result: L'Orne: inspired by nature

  • 3D images
  • Strong brand identity
  • Copywriting
  • Brochure
  • Specifications
  • Website for real-estate agents
  • Site communication
  • Digital media plan
     

Immediate results

In mid-September 2020, we unleashed the commercial launch on the world. Attractive campaigns quickly convinced buyers and investors. More than half the apartments in the start-up phase have already been sold—and the waiting list for the next phases is filling quickly.

A healthy collaboration

This new collaboration between hooox and Eaglestone is the jewel in the crown of our solid and professional collaboration, built on mutual trust. We look forward to the next project!

A healthy collaboration

"hooox had previously developed our new website and we were very happy with the collaboration. For our L’Orne project, the team immediately understood our expectations. Just four words are needed to give the fundamentals of our partnership: dynamism, proactivity, consideration and results."

– Natacha Mertens, Marketing & Communication Manager Eaglestone

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