hooox is putting Wood Shapers on the map

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Corporate communication

Wood Shapers specialises in timber construction

Our client BPI Real Estate has set up a new company in partnership with CFE Contracting, specialising in prefabricated timber structures. The new venture, which focuses primarily on supporting property developers, has been aptly named Wood Shapers. The starting point for successfully positioning this new venture in the market? The core element: the timber itself.

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Content marketing & storytelling

Precisely because Wood Shapers possesses a wealth of technical expertise in timber, they wanted this to be reflected on their website. Nothing could be more challenging than explaining complex knowledge about the technologies used and 34 (!) types of timber in simple terms and presenting it clearly. hooox took on the challenge and focused fully on content marketing and storytelling.

This positioned Wood Shapers as the company with all the in-house expertise needed to answer your questions about prefabricated timber structures. We even created a proper e-book for this purpose. hooox also worked with the logo, corporate identity and photographic material already devised and supplied by the company itself.

Dealing with the existing corporate identity

Hooox builds on your story and refines it where strategically necessary. The project we undertook with Wood Shapers proves that you don’t necessarily always have to start from scratch. Building on existing effective communication in a smart way also leads to success. For Wood Shapers, hooox created new infographics, and our design team also developed the highly acclaimed visual concept based on tree rings.

Hooox remains a strategic partner

Together with Wood Shapers, we set up their new website, which they can update themselves thanks to the user-friendly Processwire CMS. In other words, they’ve got off to a flying start, and in the meantime, hooox continues to advise the company on marketing communications. Because this fast-growing company is exploring all the new options.

Are you looking for a marketing communications partner to help you get started?

And will continue to advise you on the property project you have in mind? hooox would love to help shape that project as your strategic partner!

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