How to translate your ESG strategy into a unique narrative

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Corporate communication

BPI Real Estate was looking for a way to translate its unique approach to sustainability into a new corporate storytelling strategy. Our biggest challenge was to develop a user-friendly website for both corporate partners and private individuals. Integrating a rebranding midway through the process also required a great deal of flexibility. Read on to discover how we used video testimonials and internal staff to communicate the ESG strategy to the world.

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Corporate website

As a real estate communications agency, Hooox was commissioned to translate BPI Real Estate’s unique approach to sustainability into a new corporate storytelling strategy and corporate website. This project presented a major challenge for Hooox, as we needed to be able to present BPI Real Estate’s ESG strategy in a clear and compelling manner to a wide range of stakeholders simultaneously.

Human centric

To achieve this, we used video testimonials from people who are actively applying the ESG strategy on the construction site. This not only provides a clear picture of BPI Real Estate’s ESG objectives, but also demonstrates the annual impact these have on all stakeholders. By featuring internal staff rather than actors, BPI’s human-centric approach was further emphasised.

User-friendliness

We also focused on creating a user-friendly website and adapting it to the various languages and markets in which BPI Real Estate operates. Drawing on our experience as a communications agency, we were able to present BPI Real Estate’s ESG strategy in an engaging way and ensure that the website is easy to use for all visitors.

What were the biggest challenges of this project?

The project to develop the BPI Real Estate website was certainly no easy task, partly due to the scale of the site, which comprises 369 web pages in three languages.

Our approach was also unique, as we dynamically generated many of the pages to improve search rankings, depending on the target audience or buyer persona. The website’s sitemap uses dual navigation, allowing the same content to be tailored for both B2B and B2C audiences.

Rebranding

What made the project particularly challenging was the need for a user-friendly interface for both corporate partners and private individuals looking for property. Furthermore, unexpected changes were made to the branding and design of the website due to a rebranding of the parent company CFE, which extended the lead time. Fortunately, customer satisfaction is excellent, as evidenced by the number of thank-you emails and home-brewed beers we have received. We hope our users enjoy the revamped website and all its features.

Always customer-focused and solution-oriented, hooox helped us build our new company website: they listened to us and took care of everything, from the technical aspects to the copywriting. I highly recommend this agency for their professionalism.

– Christel Verwilghen, marketing & communication manager

I would like to thank HOOOX for their work and professionalism throughout the entire project entrusted to them. The agency responded promptly and thoughtfully to our needs. Whether it comes to structure, ideas or creativity, they possess a wide range of skills to see a project through to a successful conclusion. Thanks to the team!

– Dayana Mero, coördinator marketing & communication

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