The Louise – Smart targeting for a smart tower

#offices

Digital marketing

Smart targeting for smart meters: The Louise takes Brussels by storm. Targeting C-level executives, HR and facility managers at the right time, on the right channel – that’s what we did for Patrizia’s office tower, The Louise. Through well-planned LinkedIn campaigns and retargeting website visitors, we converted clicks into concrete leads.

PATRIZIA x hooox

With the redevelopment of the iconic Generali Tower into The Louise, PATRIZIA is establishing a new benchmark for Grade A+ offices in Brussels. The ambition: to attract leading companies that are not just looking for space, but for an experience, sustainability and prestige. (realassets.ipe.com)

Hooox was commissioned to increase brand awareness of The Louise and generate high-quality leads among decision-makers. The focus was on companies that are already renting in Brussels, are financially sound and are open to a next-level working environment.

Targeted campaigns, targeted results

We developed a digital strategy targeting C-level executives, HR and facilities managers at medium to large enterprises. Through targeted LinkedIn campaigns, we brought The Louise to the attention of this specific target audience.

We also used Leadinfo to monitor which companies visited the website. We used these insights to send targeted follow-up emails, enabling us to convert interest into concrete leads.

Our approach combined creativity with data analysis. By continuously monitoring and adjusting the performance of the campaigns, we were able to maximise efficiency and deliver the right message to the right person at the right time.

Result

Thanks to this targeted approach, we succeeded in positioning The Louise as the premier new location for companies seeking a modern, sustainable and prestigious working environment in the heart of Brussels.

Would you like to find out more about how Hooox can support your project with targeted digital campaigns?

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