The Gem – Timeless elegance in the heart of Brussels

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Project communication

A new chapter in Brussels elegance

Following years of collaboration on a wide range of residential and mixed-use projects, Eaglestone and Hooox are once again joining forces for an exceptional new-build project in the heart of Brussels: The Gem. An architectural statement in a historic location, striking a balance between urban sophistication and natural tranquillity.

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A story that adds up – down to the very last detail

The Gem is more than just a project – it is an experience. Situated on Rue de la Pépinière, a stone’s throw from Avenue Louise and the Sablon, The Gem blends seamlessly into the rich urban fabric of Brussels. Axent Architects have designed a contemporary building with an eye for refinement, understated luxury and sustainable materials.

The interior finish is inspired by the Japanese wabi-sabi philosophy, with warm wooden accents, ceramics and natural stone contributing to an atmosphere of tranquillity and simplicity.

Communication as a driver of value

Together with Eaglestone, Hooox developed an integrated communication strategy, ranging from naming and branding to sales support and lead nurturing. The Gem’s brand identity perfectly reflects the project’s values: purity, balance and quality.

The website gembyeaglestone.be was set up as a central conversion platform, complemented by targeted digital campaigns. Thanks to smart segmentation and storytelling, we translate the project’s DNA into tangible value for every target group – whether they are investors, residents or expats.

A mix of functions, united by a shared vision

The Gem comprises:

36 stylish apartments (from 1 to 3 bedrooms)
20 aparthotel studios
2 office spaces

All facilities have been designed with the same focus on living comfort and energy efficiency, including fossil-free heating in the studios, green roofs, solar panels and rainwater harvesting.

Strategic synergy

This project marks a new milestone in the long-standing partnership between Hooox and Eaglestone, in which we work together strategically to create more than just property: we build meaningful places that resonate with people and the city.

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