Ghelamco Arena
Even those with no interest in football are familiar with the Ghelamco Arena. After all, in the evening, anyone driving past the Ghent motorway can see this football temple shining brightly. hooox has had a long-standing relationship with this stadium. Back in 2012, following a competitive tender involving several major agencies, we were commissioned to handle the signage and communications for what was then known as the Artevelde site.
A football stadium is a very specific type of real estate
Hooox drew on its expertise and formed a partnership with sdesign to tackle this large and, above all, complex project, which encompassed the football stadium, the commercial spaces and the office facilities. We immediately gained access to a unique set of skills! And it turned out to be the start of a long-standing partnership.
Stadium of the Year
The city of Ghent is proud of its stadium, as are all AA Gent supporters and, of course, the developer and namesake Ghelamco. Could that pride be translated into success in a global competition? That was the aim of the “Stadium of the Year” contest. hooox took up the challenge to outshine gigantic stadiums in Brazil, Dubai, the US and China.
Hooox developed an intelligent social media campaign – as aggressive as it was appealing – to win this competition in a David versus Goliath-style battle. The result? With 50,000 votes, the Ghelamco Arena easily secured 20,000 more than the second-placed stadium in the competition. To this day, no other stadium has matched this achievement from… 2013!
Fancy having a go at scoring in a major league?
Hooox knows all the tricks of the trade when it comes to securing success through the smart use of social media. We’d be happy to help!