From corporate website to digital sales engine for an international real estate developer

#corporate #content #storytelling #corporate #residential #offices #retail #logistics

Corporate communication

The real estate developer BPI Real Estate has been active for over 30 years in the development of residential, office and mixed-use projects in Belgium and internationally. The company develops innovative and sustainable projects that contribute to the city of tomorrow and place the end-user at the heart of everything it does.

Visit the website

Corporate website

To ensure their digital platform better reflects this ambition, BPI Real Estate collaborated with HOOOX on a comprehensive upgrade of their corporate website.

The aim was clear: to evolve from a traditional B2B corporate website into a platform that appeals to investors, partners and buyers of real estate projects alike.

The challenge

A corporate website that also generates sales

The existing website primarily served a corporate purpose: providing information about the company, its projects and its vision.

However, as a developer with a broad portfolio of residential and mixed-use projects, BPI Real Estate wanted a platform that also:

appeals to potential buyers of flats and houses
makes projects more visible to investors
and actively contributes to lead generation and sales.

The challenge was to combine B2B communication and B2C sales into a single coherent digital ecosystem.

The strategy

A digital experience that combines corporate storytelling and project sales

Together with the team at BPI Real Estate, HOOOX developed a new digital strategy and interface.

The website was redesigned with two complementary objectives in mind:

Strengthen corporate positioning
BPI’s role as an ‘Urban Shaper’ and developer of sustainable urban projects is being given greater prominence.
Better commercialisation of projects
New residential projects and property listings are presented in a way that is more accessible and inspiring to potential buyers.

This creates a platform that supports corporate identity, project marketing and lead generation all at once.

The technology

Smart AI search function and real-time data via CRM integration

A key part of the upgrade was the integration of new technological features.

The website has been fitted with an intelligent AI-powered search bar that helps visitors find the right project or type of property more quickly.

In addition, HOOOX developed a complex API integration with BPI Real Estate’s CRM system. This ensures that project information on the website is automatically synchronised with the internal commercial database.

This ensures that:

prices, availability and project information are always accurate and up to date
sales teams can work more efficiently
and visitors can find relevant property listings more quickly.

Result

A digital platform that brings marketing and sales together

The revamped BPI Real Estate website now combines three functions:

corporate platform for partners and investors
marketing tool for property projects
digital lead generator for residential sales

By combining UX design, CRM integration and AI functionalities, the website has become a platform that not only provides information but also actively contributes to the commercialisation of projects.

The result is a digital environment that perfectly aligns with BPI Real Estate’s mission: to shape the cities of the future through innovative and sustainable property developments.

"Our collaboration with HOOOX has borne fruit. Their team has successfully translated the repositioning of our corporate website into a more sales-focused, B2C-oriented digital experience. This evolution continues, particularly through the exploration of technological solutions designed to further refine certain features and enhance the visitor experience. Our new website is well on its way to becoming a real sales driver."

– Philippe Sallé, Head of Sales & Marketing, BPI Real Estate Belgium

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