AI-driven B2B campaigns for a smart real estate service

Project communication Digital marketing

A scalable sales workflow that reaches developers at the right time, with the right message.

Frentlife prepares investment apartments for letting or immediate occupancy. From lighting and curtain rails to bespoke cupboards, furniture, household goods and decoration: the team ensures that apartments can generate a return more quickly on the rental market. Hooox translated this clear added value into an automated B2B approach that detects, enriches and activates new opportunities more quickly.

More information about Frentlife

Frentlife x hooox

Frentlife is the one-stop shop for the finishing and furnishing of investment flats. The company helps both private and professional landlords to get their properties ready for the rental market more quickly, with its own fitters, a single point of contact and a digital quotation process.

But the biggest commercial opportunity often lies earlier in the process: with real estate projects nearing completion, with developers looking to take the hassle out of the process for investors, or with real estate players wanting to bring rental flats to market more quickly.

So the question wasn’t just: how do we explain what Frentlife does?

The real question was: how do we reach the right real estate professionals at precisely the moment Frentlife becomes relevant?

From service to a smart sales workflow

Together with Frentlife, Hooox developed an AI-driven sales workflow that identifies real estate projects, enriches contact details and enables personalised communication at scale.

The starting point: bringing together public data, planning permission, project milestones and project information into a single, user-friendly system. This enabled us to identify more quickly which projects were of interest, who was involved, and which message best suited their specific context.

The workflow was then automated step by step:

identification of relevant real estate projects based on planning permission and completion dates
enrichment of contact details via Clay
analysis of companies, projects and decision-makers
generation of personalised scripts and messages
creation of bespoke videos using ElevenLabs and Heygen
automatic sending and tracking via Mailchimp and Sendgrid
workflow automation via n8n and Grist

The result: a B2B campaign that isn’t based on cold calling, but on relevance.

Personalisation at scale

Frentlife doesn’t sell a standard service. Every flat, every project and every investor has a different context. That’s precisely why personalisation was crucial.

Using AI, we were able to create a message for each prospect that took into account the timing, location and nature of the project. Not a generic sales email, but a targeted introduction that immediately made it clear why Frentlife could create value at that particular moment.

By combining real voices, realistic avatars and personalised scripts, the campaign also took on a human face. Technology became not a gimmick, but a way to make contact more quickly and relevantly.

Watch the AI video

Higher returns for real estate investors

Frentlife’s proposition is clear: a fully finished or furnished flat is let more quickly and better meets the expectations of today’s tenants.

For landlords, this means less hassle, less risk of damage when tenants move out, and greater appeal on the rental market. For developers and real estate professionals, it means an added service for investors: flats that are not only sold, but also ready to generate income more quickly.

That added value formed the core of the campaign.

Results

An automated B2B sales workflow with minimal manual intervention
Faster identification of relevant real estate opportunities
Enriched prospect data and improved targeting of decision-makers
Personalised AI videos and scripts tailored to each case
A scalable system that helps Frentlife grow in the Benelux
A campaign that leverages technology where it is at its strongest: relevance, speed and personalisation

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