From glassworks to green living: O’Vert is writing a new chapter in Ghent!

#residential

Project communication

In the up-and-coming Dok Noord neighbourhood in Ghent, BESIX RED is developing a unique residential project on the former site of the Meyvaert glassworks. But a strong project also needs a strong story. And that’s exactly where Hooox came in.

We helped BESIX RED bring the O’Vert identity to life, from the logo and name to the branding, brochure, landing page and website.

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A name with a story behind it

The name O’Vert is a playful combination of ‘eau’ (French for water), ‘vert’ (green) and a subtle nod to the site’s glass-making heritage. The result is a name that feels both meaningful and contemporary — and is fully in line with the project’s vision.

What Hooox did for O’Vert

As a strategic communications partner, we provided the following for O’Vert:

Branding and logo design
A brochure that brings the story and the living qualities to life
The landing page & full website
Input on the positioning and narrative of the project

Our focus was on connecting the historical context with a modern residential identity, both visually and in terms of content. The result is a brand that not only informs, but above all resonates with the target audience.

From industrial heritage site to contemporary living

O’Vert is breathing new life into an old industrial site. On the former Meyvaert site, where glass used to be produced, a modern residential neighbourhood with character is set to be built.

AXENT architects drew up the design for this project. They are renowned for creating sustainable, forward-thinking spaces that respect the environment. The result of O’Vert? Contemporary architecture in a unique setting, where heritage and innovation come together.

Maisonettes in Ghent? Absolutely!

One of the most striking features of the development: the maisonettes. These two-storey properties are rare in Ghent, but bring the feel of a detached house to an urban development.

"We are very pleased with our collaboration with HOOOX on the launch of our O'Vert project. The team was always flexible in their approach and responded promptly to our queries and deadlines. The result speaks for itself: we’ve received lots of compliments on the final product!”

— Manon Humblet, Marketing and Communication Assistant, BESIX RED

Do you have a project with character? At Hooox, we help property developers to do more than just build.

We craft a narrative, a strong brand and an experience that leaves a lasting impression. Get in touch or explore more case studies in our portfolio.

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