A refined brand identity as the final chapter in Liv De Molens

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Project communication Leadgeneration

For Lys De Molens, a project by 3D Real Estate, we developed a comprehensive concept that represents the final and most refined phase within the broader narrative of Liv De Molens. The challenge lay in creating an identity that clearly aligns with the recognisability of Liv De Molens, whilst simultaneously adding a new, more premium dimension to the project.

The branding had to feel familiar to existing prospective buyers, without simply being ‘more of the same’. That is why we deliberately sought a subtle evolution in look, feel and positioning.

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The challenge

A concept inspired by light and the River Leie

This strategic exercise gave rise to a visual concept inspired by the meaning of ‘Lys’: a subtle reference to both light and the River Leie. This duality formed the central theme running through the entire branding and communication strategy.

We opted for an elegant, lighter and more refined visual language that exudes tranquillity, exclusivity and timelessness. An identity that perfectly complements the architecture and positioning of the project.

The strategy

A consistent brand experience across all touchpoints

The concept was consistently applied across all communication channels. We developed the logo and the full branding, designed the brochure, created motion graphics and built both the landing page and the website.

Every element was crafted with great attention to detail, rhythm and user experience. Not only to communicate effectively through visuals, but also to create a consistent feel across all touchpoints.

Branding that you don’t just see, but feel too

A fine example of this is the brochure, in which we use embossed printing to subtly reference the presence of the River Leie. By adding a tactile element to the printed material, we create an extra layer to the brand experience: it is not only visible, but can also be felt.

The motion visuals were also deliberately designed around the interplay of light, reflection and movement. In this way, they reinforce the project’s refined aesthetic and bring extra dynamism to digital communication.

Result

A distinct identity within an existing narrative

The result is a brand identity that not only complements the architecture, but also helps shape the overall feel of Lys De Molens. Refined, timeless and with a distinct identity of its own within the story of Liv De Molens and 3D Real Estate.

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