Luxury real estate marketing and international lead generation for an exceptional property in Monaco

#residential

Project communication

New construction is rare in the Principality of Monaco. Even rarer than supercars on the streets or mega-yachts in the harbour. Available land is extremely limited, and new developments almost always have to integrate into the existing urban fabric.

Ivory House is one such exceptional project. Located in the heart of Monaco, near the Jardin Exotique, this high-end residential development combines iconic architecture with contemporary luxury and panoramic views of the Mediterranean Sea.

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An international collaboration on a prestigious project

For this prestigious project, HOOOX once again teamed up with Unlimited Group and its partners at AGNA Monaco. The brief involved developing and implementing an international marketing strategy for high-end property, targeting a highly exclusive audience.

New standards in luxury living

Ivory House embodies the new standards of luxury living in Monaco: penthouses with spacious terraces and sea views, high-quality materials and smart technologies such as automated parking systems that optimise residents’ day-to-day comfort.

A select group of top international buyers

Given its exclusive nature and exceptional price points, the project is aimed at a very limited and discreet target group of Ultra High Net Worth Individuals (UHNWIs). Reaching these international buyers requires a specific approach, centred on discretion, data and technology.

Bring your luxury project to life with Hooox

At Hooox, we understand that a building is more than just bricks and concrete; it is the embodiment of luxury and refinement, an experience that stimulates the senses and turns dreams into reality.

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