Hooox assisted CIP to transform from a hotel and office developer into a successful residential one. Thanks to hooox CIP is recognised today, especially in Antwerp, as a very solid player in the residential market. CIP was also looking for a long-term communications partner, one that would learn the company inside-out and help them to anticipate the needs of future society more quickly – and they found one in us!
A part of that involved a new website, one that immediately set itself apart. After an introductory brainstorming session with CIP’s management team, we soon found our inspiration in the modern art of painters such as Sol Le Witt. This creative exercise became the starting point of a new website containing diagonal lines and with all the content seamlessly integrated. It is an interplay of slanting lines and fields, alternating between function and navigation, that results in a unique and clearly recognisable style.