Atenor & hooox are extremely proud to announce the launch of UP-site. If you want to have a look at one of the greatest landmarks that is actually rising out of the city of Brussels, visit UP-site In close collaboration with our client, Atenor Group, our dedicated team worked hard to create a new branding for this tremendous project. Hooox was picked as the communication partner to design a communication strategy, rethink the marketing approach with non traditional tools and techniques. The name UP-site was chosen not only because it suggests a sense of positivism, but also because it reflects the architectural challenge and it describes the state-of-mind of the whole neighbourhood. More than a tower, UP-site is an ambitious project to redevelop the canal area of Brussels thanks to a sustainable and mixed approach. So if you think UP, www.up-site.be register online at UP-site and stay tuned. UP-site interior [...]