Hooox http://www.hooox.com Turning bricks intro brands Wed, 08 May 2013 14:12:06 +0000 en-US hourly 1 Inspiring print work at MIPIM 2013http://www.hooox.com/2013/04/inspiring-print-work-at-mipim-2013/ http://www.hooox.com/2013/04/inspiring-print-work-at-mipim-2013/#comments Fri, 19 Apr 2013 13:43:58 +0000 lawrencek http://www.hooox.com/?p=2135 We believe that our own work benefits from researching what is happening in the world of real estate communication across the globe. Although on-line communication is so important many real estate projects clearly benefit from having a strong brochure, flyer or other printed communication tool. Every year the MIPIM in Cannes provides an excellent opportunity to see what other agencies are making for their clients. Once again we have stuffed our suitcases with nothing but the finest, most creative printed media we could get our hands on. Below you can find a short overview of what caught our attention. Brochure Upper West DSC_8458 copy_resize DSC_8454 copy_resize DSC_8456 copy_resize DSC_8457 copy_resize Brochure Lustica Bay DSC_8470 copy_resize DSC_8471 copy_resize DSC_8473 copy_resize Flyer and inserts Göteborg DSC_8464 copy_resize DSC_8467 copy_resize DSC_8466 copy_resize Eurogare comic book DSC_8462 copy_resize DSC_8463 copy_resize Coffee table magazine DSC_8474 copy_resize DSC_8475 copy_resize DSC_8476 copy_resize

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Another view on MIPIM 2013http://www.hooox.com/2013/03/another-view-on-mipim-2013/ http://www.hooox.com/2013/03/another-view-on-mipim-2013/#comments Wed, 20 Mar 2013 09:18:20 +0000 lawrencek http://www.hooox.com/?p=2055 A short series of black and white photographs of the small things which caught our attention at and around MIPIM 2013.

 

Last minute changes

Last minute changes

 

Deals and boules

Deals and boules

 

Starry-eyed high-tech

Starry-eyed high-tech

 

Late night dining

Late night dining

 

Imported wheels

Imported wheels

 

A room with a view

A room with a view

 

The finishing touch

The finishing touch

 

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4 reasons why we chose LiquidPlanner as our project management and planning tool.http://www.hooox.com/2012/09/4-reasons-why-we-chose-liquidplanner-as-our-project-management-and-planning-tool/ http://www.hooox.com/2012/09/4-reasons-why-we-chose-liquidplanner-as-our-project-management-and-planning-tool/#comments Wed, 05 Sep 2012 14:53:35 +0000 lawrencek http://www.hooox.com/?p=1870 At hooox we constantly keep our eyes open for solutions to improve our services. Sometimes that may be small things such as feedly or netvibes , two services which allow us to find interesting articles worth sharing on our real estate news site scooop.

We are also big advocates of the open source content management system WordPress as it empowers our clients to independently update the content of their websites. Frequent visits to the plug-in page mean we are often among the first to work with some great new options to extend the functionality of our client’s websites.

Once in a while we stumble upon something which REALLY shakes things up and forces us to re-examine our way of working. This was the case with LiquidPlanner, an on-line planning system which we were quick to integrate into our daily work routine.

Why LiquidPlanner?

For the past couple of years we obviously also planned our projects! We accomplished most of our work using a variety of tools such as Basecamp, Tick, Teux Deux and Google Tasks. Each of these systems has its obvious strengths and some are complementary. What we were missing was a holistic approach, allowing for more efficient project management, allocation of resources, planning, reporting and communication towards our clients.

Having devoted considerable time to this endeavour we came upon LiquidPlanner . A few things immediately set it apart from the competition:

  • the ability to plan projects in a framework of a best and worst case scenario
  • the automated calculation of the workload for the following weeks
  • the option of allocating tasks to people outside of the organisation (including clients)
  • the way in which production problems can be spotted, even weeks beforehand

Let us have a quick look at these items and why they convinced us to drop other systems in favour of LiquidPlanner.

1.Best and worst case planning

Every single project planning tool we examined used the same single principle: you estimate how long a task would last and then tell someone to do it on a specific day. LiquidPlanner understands how such an approach is often impossible in everyday working conditions. No matter how good your estimate is it often does not correspond to the reality of changing wishes, client perception or unforeseen circumstances. What happens it that the task is not completely done and “spills over” in the next day(s), thereby pushing other tasks further along the timeline you had so carefully “planned”.

LiquidPlanner differs in this approach by asking you to define - in minutes, hours or days – the best and worst case scenario for a given task. The best case scenario is the amount of time you hope the work can be done in. The worst case scenario reflects the time it would take if things progress in a far from ideal way. Obviously, in real life you would end up somewhere in the middle of these extremes. This is referred to by LiquidPlanner as the Expected duration of a task or the Expected date a taks, project or subproject will be finalised.

This is crucial for getting more accurate estimates for a project’s duration!

The best case and worst case estimates tie in nicely with the second core element which we at hooox find so useful in LiquidPlanner.

2.Automated workload calculation

Based on the values entered for task duration and the priorities you assign to tasks, LiquidPlanner will automatically suggest a planning for the following weeks, attempting to balance urgency with importance. This needs to be further tweaked by the project manager to achieve the best work schedule for all employees.

Nevertheless, it significantly reduces the time needed to get an accurate estimate of who should be working on what during the following weeks.

During real life projects a lot of time is often spent waiting for input from various sources. This brings us to the third item we want to discuss.

3.Allocating tasks to people outside of your organisation

Let’s face it: projects are not only slowed down by the work being done in your own company. Sometimes you are waiting for quotes from suppliers and need to put work on hold until you get hold of that information. Waiting for feedback or validation from multiple points of contact in your client’s companies can also be a time-consuming factor.

None of the other project management tools we tested offered a solution quite as elegant as the one which LiquidPlanner has integrated.

It allows you to create a Virtual Member for each person or company you need something from. Then you simply add tasks such as “Waiting for feedback on the first design” to such a Virtual Member.

By entering a best and worst case timeframe this allows you to get a clearer picture of how your project’s flow evolves and which outside party influences the duration of your project.

In the end, off course, every efficient planning system needs to be judged on its ability to alert you of impending problems such as missed deadlines. This will be our fourth and final topic in this quick overview of LiquidPlanner.

4.Spotting problems beforehand

In hindsight it is often clear what you could have done to prevent a project from slipping further and further away of its intended deadline. However, what you need is a system which can warn you about such upcoming issues at a time when you can still do something about them.

This is an area in which LiquidPlanner excels.

Some projects have a clear deadline, such as a corporate event or an official launch. These can be added in LiquidPlanner as milestones. The system also works well for “minor” deadlines, such as the promise one makes to send a preview or a status update of the work which has already been done. As a business you need to be sure not to miss these deadlines either as this can cause great frustration by the clients as well as by the business developers who have to break their promises.

As mentioned above, LiquidPlanner automatically calculates the best planning for all the tasks given the priority which you have assigned. While juggling multiple projects consisting of various interconnected tasks it can happen that you start piling so many tasks onto someone’s agenda that they simply cannot get everything done by the dates you had set as milestones.

The clever thing about LiquidPlanner is that you can spot this a lot sooner than you can with other project management tools, often few days or even weeks in advance. As soon as you start changing the priority of tasks or start adding new tasks the system will compare this new data with the milestones it needs to adhere to.

Should it notice that you are pushing the Expected finishing time of tasks beyond their initially set deadline a red flag is raised and you are warned on the dashboard of LiquidPlanner.

This feature brings with it more peace of mind, both for the project manager, as well as for the employees and the client.

Although real life is infinitely more complex than any system could hope to fully grasp, the planning tool in LiquidPlanner can help you avoid nasty surprises in your production workflow and can significantly contribute to spotting future issues early on.

This allows you to search for alternatives: re-allocating tasks to other team members, searching for other means of getting the work done or even communicating openly and up-front to your client about re-assessing deadlines.

Conclusion

A project management and planning system is only as good as the data entered. At hooox we are fully aware that a technological solution, even one as polished and powerful as LiquidPlanner, can never be the one and only cornerstone of your work day.

Nevertheless we are convinced that projects run a lot smoother if there is a fast and effective way of getting a bird’s eye view over all the running projects.

The planning based on a best and worst case scenario, the automated workload calculation, the allocation of “waiting for”-tasks to virtual members and the ability to anticipate production problems before they become a huge stress factor in your organisation have led us to adopt the LiquidPlanner system.

We look forward to integrating it further into our workflow and diving into the other features contained in this polished web application.

Ken Lawrence – Project Manager at hooox

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hooox launches booosthttp://www.hooox.com/2012/07/hooox-launches-booost/ http://www.hooox.com/2012/07/hooox-launches-booost/#comments Mon, 16 Jul 2012 15:09:11 +0000 admin http://www.hooox.com/?p=1816 We listen well to our clients and have noticed that – both for corporate communication as well as project communication – the internal resources at many companies are often missing. With the launch of booost we now offer the ability to hire competent marketeers who help you manage and streamline your internal communication. Moreover, our people can help you with sales coaching and managing your brokers.

We believe in a world of flexible partnerships in which we are not an outside agency but a partner actively advising your company and helping you implement our recommendations. Our role resides in making this entire process happen as efficiently as possible in light of the targets which have been set.

We did our homework. The results of a market survey we are working on are promising and confirm our predictions about the readiness of the market for this approach.

More info

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Reconversions are hot!http://www.hooox.com/2012/07/reconversions-are-hot/ http://www.hooox.com/2012/07/reconversions-are-hot/#comments Mon, 16 Jul 2012 12:57:38 +0000 admin http://www.hooox.com/?p=1792 Hooox is involved in the communication for the 4 largest reconversion projects which are currently starting in Brussels. Asis the case in the Netherlands there is a growing interest from the office market in these kinds of projects. The rise in vacancy has seen an increase of the number of reconversions. Perhaps this could become the solution to the growing need for more housing opportunities in Brussels.

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Bringing home inspiration from Canneshttp://www.hooox.com/2012/03/bringing-home-inspiration-from-cannes/ http://www.hooox.com/2012/03/bringing-home-inspiration-from-cannes/#comments Wed, 28 Mar 2012 15:33:36 +0000 lawrencek http://www.hooox.com/?p=1673 When we visit MIPIM we keep our eyes open for anything concerning real estate marketing which we find interesting.

Returning from Cannes with our suitcases stuffed with brochures we carefully took the time to go through them.

In no particular order we present the things we stumbled upon which we find inspiring for our future work.

 

Barcelona data sheet
Or: how to make pages full of graphs and statistics less boring. We like the elegant font and the effective use of red, white and black.

 

Lyon
We like their choice of paper with a rough texture. It makes for a refreshing break from the typical glossy paper. Moreover, they used an interesting posterformat to be able to show a large map with information.

 

Strand East
Short text which goes right to-the-point all wrapped up in a small and handy format with colourful branding.

 

Skolkovo
A double spread with a powerful image is far better than many of the other pages which bombard the reader with dozens of smaller images. The brochure also features some intriguing 3D images.

 

Copenhagen
A fun and no-nonsense brochure on rough-textured paper.

 

King’s Cross
An impressive book with gorgeous photography and a few delightful design elements.

 

MIPIM Architectural Review – Future Project Awards 2012
We loved quite a few of the impressive 3D images as well as the lovely 2D style in an ad for Earls Court.

 

Hudson Yards
For such a large and ambitious project they used a pretty small leaflet which folds out to a poster. We liked the info-graphic style way of representing the future target group.

 

That’s it for our quick overview of the tonnes of paper we dragged back from Cannes ;-)

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How to make a 3D imagehttp://www.hooox.com/2012/01/how-to-make-a-3d-image/ http://www.hooox.com/2012/01/how-to-make-a-3d-image/#comments Mon, 16 Jan 2012 12:45:47 +0000 admin http://www.hooox.com/?p=1516 3D for Dummies: it is not easy to understand the production cycle of a 3D image. Our 3D team created this short animation showing the different steps involved in the production of such an image.

A word of advice: it might seem fast and easy but it is far from it! As Steve Jobs said: “Simple can be harder than complex”.

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CIB conference: The importance of marketing for real estatehttp://www.hooox.com/2011/12/vastgoedmarketing-op-het-cib-vastgoedcongres/ http://www.hooox.com/2011/12/vastgoedmarketing-op-het-cib-vastgoedcongres/#comments Fri, 23 Dec 2011 09:50:42 +0000 admin http://www.hooox.com/?p=1338 On the 25th November the CIB organised its annual conference at the Kursaal in Oostende. Publishing company Kluwer had proposed to add the theme of real estate marketing to this year’s conference.

The various elements which contribute to the success of a project’s communication were analysed in detail during hooox’ presentation, entitled “Turning bricks into brands”. Marketing can be seen as an asset instead of a cost. The importance of segmentation and brand positioning were shown thorugh a series of concrete case studies. Finally, the role of social media and the broker were discussed.

It could be concluded that the world of real estate marketing and communication is a continuously evolving. Everyone was convinced of the need to further professionalise this aspect of real estate.

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Street View is finally launched in Belgium. Hooox develops a fitting real estate application.http://www.hooox.com/2011/12/street-view-start-in-belgie-hooox-ontwikkelt-innovatieve-vastgoedapplicatie/ http://www.hooox.com/2011/12/street-view-start-in-belgie-hooox-ontwikkelt-innovatieve-vastgoedapplicatie/#comments Thu, 01 Dec 2011 09:45:20 +0000 admin http://www.hooox.com/?p=1278 It is hardly the first time that hooox has worked with the Google products and services. In 2007 we were pioneering the use of 3D on Google Earth. Who does not remember the 3D portfolio of Pylos?

In 2011 the launch of Street View in Belgium spurred us towards thinking of new applications. Integrating it with a project’s location on Google Maps seemed the most logical. However, using Street View to show the interiors of future projects was a lot more innovative.

Be sure to check this blog for further updates about this technology as well as for news about the use of gaming engines in real estate marketing.

hooox - Street View applicatie

hooox - Street View applicatie

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World’s top 3D artists gather in Venicehttp://www.hooox.com/2011/10/world%e2%80%99s-top-3d-artists-gather-in-venice/ http://www.hooox.com/2011/10/world%e2%80%99s-top-3d-artists-gather-in-venice/#comments Tue, 25 Oct 2011 12:32:34 +0000 admin http://www.hooox.com/?p=1270 It is clear that there are huge differences between the quality of 3D images. Architectural visualization is a complex field in which technological knowledge comes together with artistic talent. It is precisely for this reason that hooox has for many years been investing in a strong in-house 3D team. Using cutting-edge professional technology they strive to deliver world-class images to our clients.

Hooox was the only Belgian company participating in the State of the Art Academy days. The world’s top 3D studios were present at this unique training event: The Neigbourhood, Uniform, RSI-Studio, HayesDavidson,…

Our 3D team had the opportunity to pick the brain of world renowned 3D artists for architectural visualization such as Peter Guthrie, Ronen Bekerman and Piero Mazzoli.

Guthrie discussed his workflow to create those typical, perfectly composed photographic images. Bekerman talked about the newest advances in the field of realtime 3D as well as the impact of social media. Finally, the link between visualization and photography was the topic of Mazzolli’s presentation.

The event ended with an open debate on the future of this creative world both on a national and international level.

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