Hooox

We believe that our own work benefits from researching what is happening in the world of real estate communication across the globe. Although on-line communication is so important many real estate projects clearly benefit from having a strong brochure, flyer or other printed communication tool. Every year the MIPIM in Cannes provides an excellent opportunity to see what other agencies are making for their clients. Once again we have stuffed our suitcases with nothing but the finest, most creative printed media we could get our hands on.

A short series of black and white photographs of the small things which caught our attention at and around MIPIM 2013.                

At hooox we constantly keep our eyes open for solutions to improve our services. Sometimes that may be small things such as feedly or netvibes , two services which allow us to find interesting articles worth sharing on our real estate news site scooop.

We are also big advocates of the open source content management system Wordpress as it empowers our clients to independently update the content of their websites. Frequent visits to the plug-in page mean we are often among the first to work with some great new options to extend the functionality of our client’s websites.

Once in a while we stumble upon something which REALLY shakes things up and forces us to re-examine our way of working. This was the case with LiquidPlanner, an on-line planning system which we were quick to integrate into our daily work routine.

We listen well to our clients and have noticed that – both for corporate communication as well as project communication – the internal resources at many companies are often missing. With the launch of booost we now offer the ability to hire competent marketeers who help you manage and streamline your internal communication. Moreover, our people can help you with sales coaching and managing your brokers.

Hooox is involved in the communication for the 4 largest reconversion projects which are currently starting in Brussels.

When we visit MIPIM we keep our eyes open for anything concerning real estate marketing which we find interesting.

Returning from Cannes with our suitcases stuffed with brochures we carefully took the time to go through them.

In no particular order we present the things we stumbled upon which we find inspiring for our future work.

3D for Dummies: it is not easy to understand the production cycle of a 3D image. Our 3D team created this short animation showing the different steps involved in the production of such an image. A word of advice: it might seem fast and easy but it is far from it! As Steve Jobs said: “Simple can be harder than complex”.

On the 25th November the CIB organised its annual conference at the Kursaal in Oostende. Publishing company Kluwer had proposed to add the theme of real estate marketing to this year’s conference.

It is hardly the first time that hooox has worked with the Google products and services. In 2007 we were pioneering the use of 3D on Google Earth. Who does not remember the 3D portfolio of Pylos?

It is clear that there are huge differences between the quality of 3D images. Architectural visualization is a complex field in which technological knowledge comes together with artistic talent. It is precisely for this reason that hooox has for many years been investing in a strong in-house 3D team. Using cutting-edge professional technology they strive to deliver world-class images to our clients.