Hooox

When we visit MIPIM we keep our eyes open for anything concerning real estate marketing which we find interesting.

Returning from Cannes with our suitcases stuffed with brochures we carefully took the time to go through them.

In no particular order we present the things we stumbled upon which we find inspiring for our future work.

3D for Dummies: it is not easy to understand the production cycle of a 3D image. Our 3D team created this short animation showing the different steps involved in the production of such an image. A word of advice: it might seem fast and easy but it is far from it! As Steve Jobs said: “Simple can be harder than complex”.

On the 25th November the CIB organised its annual conference at the Kursaal in Oostende. Publishing company Kluwer had proposed to add the theme of real estate marketing to this year’s conference.

It is hardly the first time that hooox has worked with the Google products and services. In 2007 we were pioneering the use of 3D on Google Earth. Who does not remember the 3D portfolio of Pylos?

It is clear that there are huge differences between the quality of 3D images. Architectural visualization is a complex field in which technological knowledge comes together with artistic talent. It is precisely for this reason that hooox has for many years been investing in a strong in-house 3D team. Using cutting-edge professional technology they strive to deliver world-class images to our clients.

Op donderdagavond 22 september jongstleden vond de inloopsessie plaats voor geïnteresseerden in de woningen van centrumplan Aan de Kei in Valkenburg.

Hurks Vastgoed-ontwikkeling geeft toekomstige bewoners de mogelijkheid om zelf te bepalen hoe hun woning er uit komt te zien. De opkomst was gigantisch.

Groupon is leading the couponing world and we have seen dozens of competitors surface, but one has squarely captured our attention not only because of it’s devotion to real estate professionals, but because it doesn’t over-complicate a very simple concept.

KeepSum.com has literally just launched to offer deals on tools and services that real estate professionals are either already using or want to use in their business

Par leurs multiples impacts (environnement, densification, mobilité, accessibilité, revalorisation de sites, etc.), les nouveaux développements immobiliers touchent désormais à une dimension sociétale de plus en plus prégnante. Ils requièrent donc un marketing appuyé sur une stratégie de communication/ information à deux niveaux :

– En amont (phase de développement) : il s’agira d’informer le public de la pertinence du programme, de ses avantages socio-économiques ou encore de la qualité/fiabilité du développeur;

– En aval (phase de commercialisation) : le marketing fera valoir les avantages concurrentiels du programme, ses performances physiques, environnementales et sa valeur patrimoniale auprès des acquéreurs potentiels.

hoookup est la nouvelle initiative de hooox. Un service enligne pour les professionnels de l’immobilier. Les développeurs et investisseurs pourront suivre toutes les opportunités dans leur “area of intrest”. Pour l’instant en phase de test (Beta), mais certainement un service unique en Europe. Plus d’infos suivront. Faites vite connaissance avec hoookup via www.hoookup.be

Social media are a hot topic. At hooox we believe that the possibilities offered by these media are not limited to B2C or fast moving consumer goods. The world of real estate can also benefit from knowing and using these tools.

Far from being an exhaustive list this blog post aims to highlight a few social networks and the way in which they can be of added value to your organisation.

Feel free to contact us for a more detailed analysis as well as the creation of a personalized social media marketing plan.