It is clear that there are huge differences between the quality of 3D images. Architectural visualization is a complex field in which technological knowledge comes together with artistic talent. It is precisely for this reason that hooox has for many years been investing in a strong in-house 3D team. Using cutting-edge professional technology they strive to deliver world-class images to our clients.
Hooox was the only Belgian company participating in the State of the Art Academy days. The world’s top 3D studios were present at this unique training event: The Neigbourhood, Uniform, RSI-Studio, HayesDavidson,…
Our 3D team had the opportunity to pick the brain of world renowned 3D artists for architectural visualization such as Peter Guthrie, Ronen Bekerman and Piero Mazzoli.
Guthrie discussed his workflow to create those typical, perfectly composed photographic images. Bekerman talked about the newest advances in the field of realtime 3D as well as the impact of social media. Finally, the link between visualization and photography was the topic of Mazzolli’s presentation.
The event ended with an open debate on the future of this creative world both on a national and international level.